When the eponymous character, played by Jon Favreau loses touch with his talent, job and family, he decides to hit the streets in search of inspiration. Culinary genius, Carl Casper is tired of constructing pretentious meals for ignorant millionaires and snotty food critics and when one blogger steps over the line he's given the full raging chef treatment. Out of work and with only his tech savvy son for company, Casper converts a van into a Cuban street food phenomenon and starts a twitter campaign to bring back "real food".
The film, also written and directed by Favreau seeks to solve that modern riddle of how to stay creative when you attain success. A strong supporting cast including Scarlett Johansson, Sophie Vergara(as his wife), Dustin Hoffman and Robert Downey, Jr urge the chef to stay true to his instincts. London audiences may wonder why these instincts involve making a Cubano which is basically a toasted sandwich. Please bear in mind, however, that this story is set in a culture that permits liquid plastic to be called "cheese".